Imesh Wijayathilaka

Reach everyone, or just a few. Facebook will automatically show your ads to people who are most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools.  ● Core Audiences Define an audience based on criteria such as age, interests, geography and more. ● Custom Audiences Get back in touch with people who have engaged with your business, online or off. ● Lookalike Audiences Reach new people whose interests are similar to those of your best customers. Core audiences Define your audience for smarter ad targeting. With Core Audiences, you set the rules for where your ads are delivered. Adjust your target audience to be as broad or well-defined as you like, based on the following criteria. ● Location Advertise in the cities, communities and countries where you want to do business. ● Behavior Target your ads based on consumer behaviors such as prior purchases and device usage. ● Demographics Choose your audience based on age, gender, e...

  Dialog Axiata PLC is a subsidiary of Axiata Group Berhad in Malaysia, operates as Sri Lanka’s largest and fastest-growing mobile and fixed telecommunication provider. On the other hand, Dialog is also one of the largest listed companies on the Colombo Stock Exchange (CSE) in terms of market capitalization. Sri Lanka’s largest Foreign Direct Investment (FDI) with a financing total USD 2.5Bn. (Source-Annual Report 2019) Dialog remains committed to be a catalyst in Sri Lanka’s digitization journey, continuously making cutting-edge communication technology available for Sri Lankans, integrating them into a digital mobile workforce that is futuristic. Accordingly, Dialog is focused on data leadership in the mobile/fixed market, convergence, and digital transformation as Dialog strategic thrusts, while service from the heart and transformation of Dialog culture was aimed at driving brand equity. Customer base:          ...

 Keels supermarket chain is one of the largest supermarket chain in Sri Lanka which belongs to the FMCG sector and subsidiary of John Keels holdings. They offers best in range quality products and services over the 20 years of experience. Keels supermarket chain revenue contribution for the John Keels holding is 36% (Annual report, 2018). Currently keels supermarket operates 96 locations around the country. Keels supermarket chain working with around 2000 farmers in island wide.4956 employees working at Keels supermarket chain. Further they provide marketplace more than 1000 large and small scale suppliers. They won the silver award for best visual identity in the retail sector and best brand experience Customer base and range of product/services - Keels supermarket involves in both B2B and B2C behavior. B2B happens when supermarket buy products from suppliers. Their major business go through B2C providing fresh and quality products to the customers. Keels supermarkets provide wide...

  Sri Lanka telecommunication industry is one of the rapidly changing and expanding industries, this is mainly due to the introduction of new technology and the increasing demand by people for internet usage. It is evident that penetration and the usage of mobile and communication facilities are increasing therefore as one of the fastest-growing industry; the telecommunication industry has a larger influence in other industries and accordingly in the country’s economy. Technology wise Sri Lanka telecommunication industry has been in the forefront in the region being first to launch most of the technologies such as GSM, CDMA, 3G, HSPA,4G, etc. This enhancement of communication has lifted the lifestyle and quality of life in all segments of the population and made this island a smaller place due to connectivity and technology.

A promotional plan is a valuable marketing tool when it comes to launching a new service or product or expanding your market reach into new verticals or demographics. When planning a promotional campaign, keep in mind that a successful campaign achieves all of the following desired outcomes and goals: 1. Your promotional message reaches your intended and targeted audience. 2. Your audience understands your message. 3. Your message stimulates the recipients, and they take action.

A startup is a business that has been established recently, works in much higher uncertainty and with limited resources, and hence startups hire consultants to help them with the early steps of an enterprise. Given the challenging circumstances that a start-up has to grapple with having a large scale consultancy business with high-end expertise is a really exorbitant unnecessary expense that only a few startups can afford. With the alarming alacrity that startups are surfacing on the great Indian entrepreneurial scene, many business consultants now offer affordable services for smaller companies so cost may not always be an issue. Business consultants for startups in India prove an immense help to entrepreneurs that have a business idea but don’t have the knowledge, resources or the experience to move their concept forward. Business consultants can bring in tremendous benefits for startups when hired for the right reasons.

TV is the biggest medium to reach the mass audience in Sri Lanka and brands will continue to invest on that medium more often. Therefore, there is no doubt about that. However, the radio and print mediums are dying and those who are still remaining, struggle big time in order to survive. When it comes to digital marketing, majority of the marketers have a misconception that it is a cheap option which can do wonders with the minimum budget allocations. However, that is not the case and this is a scary trend that all the digital marketers might have to tackle in this year. It is that if you truly need to reap the benefits of digital medium, you need too increase the spending appropriately on the digital platform.

COVID-19 – an ongoing menace to the world, has infected over 2.5 million of the planet’s population with a mortality rate of 6.8%, leading to the loss of 171,300 lives as of 21st April 2020. The efforts of global leaders and medical experts to minimise the spread of the virus can be seen with the implementation of movement control, increased expenditure on healthcare and travel bans. With the origin of the disease being from the city of Wuhan in China, the now labelled “pandemic” has seen a shift of its epicentre to countries like Italy and the United State of America. Even though a country’s main priority is the wellbeing of its population amidst this crisis, it is essential to address the economic impact of COVID-19 as well. Experts have labelled this the worst economic shock in recent history, ironically unprecedented, and not brought about by any existing shortcomings in their country’s economic performance.

“Know your customer” has always been solid advice, but in today’s digital world, it’s more critical than ever. Data-driven insights from artificial intelligence and machine learning provide extraordinary possibilities for customization as the connected customer seeks a personalized experience with relevant, empathetic, and real-time interactions. Leading organizations understand their customers’ needs to the point where they know their customers intimately, understand their motivations and desires and, as a consequence, meet their customer needs more quickly and efficiently than competitors. With business value now being defined by the customer experience, companies need to leverage innovative tools and technologies to fully understand their customers and respond to their needs. This requires delivering frictionless interactions with seamless movement between all channels for an enhanced and consistent customer experience.