Social Media as a reaching tool

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Reach everyone, or just a few.

Facebook will automatically show your ads to people who are most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools. 

● Core Audiences Define an audience based on criteria such as age, interests, geography and more.
● Custom Audiences Get back in touch with people who have engaged with your business, online or off.
● Lookalike Audiences Reach new people whose interests are similar to those of your best customers.

Core audiences

Define your audience for smarter ad targeting.

With Core Audiences, you set the rules for where your ads are delivered. Adjust your target audience to be as broad or well-defined as you like, based on the following criteria.

● Location
Advertise in the cities, communities and countries where you want to do business.

● Behavior
Target your ads based on consumer behaviors such as prior purchases and device usage.

● Demographics
Choose your audience based on age, gender, education, job title and more. You can keep track of the types of people your ads are reaching, but Facebook will never share personally-identifiable information about them.

● Connections
Choose to include people who are connected to your Facebook Page or event, or exclude them to find new audiences.

● Interests
Add interests and hobbies of the people you want your ad to reach 

Custom Audiences 

● Get in touch with people who already know your business. 
Custom Audiences allow you to connect with people who have already shown interest in your business, whether they're loyal customers or people who have used your app or visited your website. 

● Contact lists 
Connect with your customers and contacts on Facebook using information from your CRM system or email lists.

● Site visitors 
Set up the Facebook pixel to automatically create a Custom Audience of people who visit your site or take certain actions there. With the pixel, you'll be able to show people targeted ads for items that they've previously viewed on your website. 

Retargeting 

  • Inspire people to rediscover what they love about your business.
  • Reach audiences who already in their Social Platform
  • Advertise to people who have visited your website, app, shop or Facebook Page.
  • Keep your loyal customers coming back
  • Build brand loyalty by showcasing new products to your best customers.



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